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About LOR Media

A women-owned performance marketing agency with a senior team.

LOR stands for Lots of Revenue, and that's what we plan to do for your business. We're a roll-up-your-sleeves team of senior media people who've run programs for some of the biggest brands in the country.

Who We Are

Big-brand experience, boutique attention.

LOR Media was founded by Robin Bender, who has been building media programs since 1988. Our team has run media for brands like Verizon, Marriott, Great Wolf Lodge, AAA, The Hartford and Carhartt, and we bring that experience to every client, whatever the size of the budget.

We're a performance marketing agency at heart. We plan and buy digital, print and offline media, and we handle the tracking, on-site analysis and reporting that decide whether that media performs. The people you meet are the people doing the work.

✦
30+ Years
Of team experience across digital, print and offline.
◎
$100M+
In annual media managed by our team.
◈
Senior-Led
Strategy and day-to-day work from experienced people.
⬡
M/WBE Certified
A certified women-owned business enterprise.
Women-Owned

A certified women-owned business.

LOR Media is M/WBE certified as a women-owned business enterprise. For companies and public organizations with supplier diversity goals, working with LOR counts toward them, without trading off on experience or results.

01

Supplier Diversity

Helps your team meet diverse spend goals for marketing and media.

02

Public Sector Ready

Experience with health plans and public organizations that require certified vendors.

03

Led By Women

Founded and owned by women who've spent their careers in performance media.

Our Team

The people doing the work.

Robin Bender

Founder
Miami, FL

Robin started her career at Rapp in 1988 and has spent nearly four decades building direct response and brand media programs. LOR Media is the second agency she has founded, after building and selling her first. Robin leads strategy and client partnerships at LOR.

LinkedIn →

Linda Mordovina

Chief of Growth & Strategy, Owner
New Jersey

Linda has spent her career running performance media for some of the country's biggest brands. As SEM lead at Zenith, she managed Verizon's $320M-a-year search program, including Super Bowl, iPhone and 5G launches. Before that, at Converge Direct, she led direct response digital media for clients across verticals, including Great Wolf Lodge and AAA. Today she oversees more than $100M in annual media across search, social, programmatic, CTV and print.

LinkedIn →

Shanon Siegel

SVP, Client Services
New York

Shanon brings more than 15 years of direct response experience, with past clients including Carhartt, 3M, The Hartford and the New York Lottery. At LOR she is the client lead on one of our largest national accounts, overseeing planning, execution and reporting across digital and print, and she leads paid social on the digital side.

LinkedIn →

Elaine LaPeruta

VP, Analytics
New Jersey

Elaine leads analytics at LOR. She builds and manages the dashboards behind client reporting, oversees data uploads, creates planning models based on campaign results, and produces the creative performance reporting that guides what runs next.

LinkedIn →

Mary McDonagh

Media Director
New York

Mary has 10 years of experience across digital and print media and has worked alongside Linda for her entire career, on brands including Marriott, Great Wolf Lodge and AAA. She runs day-to-day media for LOR clients across Google, Meta, emerging channels and print.

LinkedIn →

Ashley Walker

Senior Media Strategist
Delaware

Ashley started at LOR on the digital side, spending three years in paid media before moving to one of our largest national accounts. She runs the day-to-day on that program: reporting, analytics, optimization, media planning, print schedules, and vendor and client communication.

LinkedIn →

Olivia Moriarty

Media Planner
Miami, FL

Olivia handles day-to-day media for LOR clients, from reporting and client communication to hands-on keyword and campaign work inside Google Ads and Microsoft Ads.

LinkedIn →
Where We Are

Based in the Northeast, serving clients nationwide.

Our team works across New Jersey, New York, Miami and Delaware, and we run media for clients across the country.

New Jersey

Growth, strategy & analytics

New York

Client services & media

Miami, Florida

Leadership & media planning

Delaware

Media strategy

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Ready to Perform?

Let's build something
worth talking about.

Book a 15-minute call and we'll talk through your goals, what you're running today, and where we see room to do better.

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M/WBE Certified · Woman-Owned · 30+ Years Experience
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