Home services marketing, market by market.
Paid search, social and print for home services brands, planned by market and measured on appointments and sales, not just leads.
Leads that turn into appointments and sales.
Our team has run national home services programs across digital and print for years, including a national print program that drove more than $139M in net sales. We know how seasonality, local competition and in-home sales capacity shape what a good lead is worth.
Market-by-market planning
Budgets set by market based on sales, capacity and seasonality, not spread evenly across the map.
- Market-level budgets and goals
- Seasonal and weather-driven timing
- New market launches
Lead generation that sells
Campaigns judged on appointments and sales, not just lead volume.
- Call and form tracking by market
- Lead quality feedback into bidding
- Cost per appointment and sale reporting
Digital and print together
Search and social working alongside shared mail, inserts and new mover programs in the same markets.
- Shared mail and newspaper inserts
- New mover programs
- Matched-market print tests
Every market is its own business.
For home services brands, results depend on what's happening market by market: who's searching, how competitive it is, and how many appointments the local team can handle. We plan and report at that level.
That includes offline. Print still drives a large share of home services sales, and we measure it by ZIP code so you can see what it adds on top of digital.
We look at the whole picture.
Every program includes the work around the media: tracking that the platforms can learn from, a review of what happens after the click, and reporting that ties spend back to results.
Common questions.
What home services brands does LOR Media work with?
Brands in windows and doors, remodeling, roofing and other home improvement and local services, including national brands with many local markets and individual dealers.
Does print still work for home services?
Yes, often very well. Shared mail, newspaper inserts and new mover programs reach homeowners in the exact areas you serve. We measure print by ZIP code and with matched-market tests so you can see the sales it drives.
How do you track phone leads?
We use unique call tracking numbers by market and channel, and connect calls to appointments and sales where your systems allow, so phone leads are counted alongside form leads.
Can you manage campaigns for many local markets at once?
Yes. We plan, budget and report by market, so each one is held to its own goals while the overall program stays efficient.