Digital media built around real business results.
Paid search, paid social, programmatic, CTV, audio and performance partnerships, planned together and measured against the outcomes your business cares about: revenue, leads, enrollments and bookings.
Every major digital channel, under one plan.
Channels work better when they're planned together. Search captures demand that CTV and social create. Retargeting closes the loop. We manage the whole mix so budget moves to what's working instead of staying locked in silos.
Paid Search
Search is usually the closest channel to the sale, which makes wasted spend there expensive. Every engagement starts with an account audit so we know exactly where budget is leaking before we move a dollar.
From there we build structure around how your customers actually search, tie bidding to real conversion value, and keep testing copy and landing pages.
- Account audits and restructures
- Keyword, query and negative keyword strategy
- Shopping and Performance Max
- Value-based bidding tied to revenue or lead quality
- Ad copy and extension testing
- Brand vs. non-brand budget planning
Paid Social
Social works when creative stays fresh and the platforms get clean conversion data. We rotate creative before fatigue sets in and make sure your pixel and Conversions API setup is feeding the algorithm the right signals.
- Prospecting and retargeting programs
- Creative testing and proactive rotation
- Conversions API and pixel setup
- B2B audience targeting on LinkedIn
- Lead form and landing page strategy
- Monthly creative reporting and recommendations
Programmatic
Programmatic lets us reach the right people across the open web using first-party data, third-party segments and contextual signals, while keeping a close eye on quality and brand safety.
- Audience and data partner strategy, including B2B intent segments
- Contextual and geo targeting
- Site retargeting
- Brand safety and fraud controls
- Inventory and placement quality reviews
- Email newsletter advertising
CTV & Streaming Video
CTV puts your brand on the biggest screen in the house with the targeting of digital. We plan CTV, YouTube and pre-roll together and measure what they do for search volume, site visits and sales, not just completion rates.
- Connected TV and OTT
- YouTube and Demand Gen
- Pre-roll and online video
- Geo, audience and remarketing targeting
- Brand lift and site-visit measurement
- Creative specs and best practices
Audio
Streaming audio and podcasts reach people in screen-free moments: commuting, working out, around the house. We use audio to reinforce what's running on CTV and digital and track the lift it adds.
- Streaming radio and podcast buys
- Contextual and audience targeting
- Host-read and produced spots
- Cross-channel lift reporting
Performance Partnerships & New Channels
Some of the most efficient growth comes from outside the big platforms. We work with performance and post-transaction partners where you only pay for results, and we test emerging channels like AI chat advertising early, with clear success metrics before scaling.
- Performance and affiliate partners
- Post-transaction and offer networks
- ChatGPT and AI chat ads
- Pay-per-lead and pay-per-sale programs
- Test plans with clear success metrics
Every digital program comes with the work around it.
Platforms optimize toward whatever data you give them. That's why we treat tracking, the landing experience and reporting as part of the media plan, not an afterthought.
Tagging & Tracking
GTM, GA4, pixels and conversion APIs set up and checked, so every platform learns from real results.
On-Site Analysis
Session and funnel analysis to see where paid traffic drops off once it lands.
Landing Page & UX
Clear recommendations on the pages your ads send people to.
Reporting
Custom dashboards tied to your KPIs, with a team that explains what changed and why.
Common questions.
What digital channels does LOR Media manage?
We manage paid search (Google and Microsoft Ads), paid social (Meta, LinkedIn, TikTok and others), programmatic display and native, CTV and streaming video including YouTube, streaming audio and podcasts, and performance partnerships such as affiliate and post-transaction networks.
Do you only run ads, or do you look at tracking and the website too?
We look at the whole path. Every digital program includes a review of tracking and conversion setup, and we analyze on-site behavior so we can recommend landing page and UX changes that help the media convert.
Can you take over an account another agency is running?
Yes. We start with an audit of the current account, share what we find in plain language, and plan the transition so performance doesn't dip while we make changes.
How do you decide how much to spend in each channel?
We start from your goal (revenue, leads, enrollments, bookings) and what each channel costs to deliver it. Budget shifts toward what's driving results, and we report on it so you can see why.