Print and offline media, planned like performance.
Shared mail, newspaper inserts, package inserts, new mover programs and print placements, bought at strong rates, targeted with your data and measured down to the sub-ZIP level.
The offline programs that drive response.
Print reaches people where digital can't, and it works even better alongside it. We plan offline programs as part of your full media mix, with the same targeting and measurement discipline we bring to search and social.
Newspaper Inserts & FSIs
Free-standing inserts and newspaper inserts still reach a large, ready-to-buy audience, especially for coupons, retail offers and local services. We plan zone-level distribution so you aren't paying for markets you don't serve.
- Free-standing inserts (FSIs)
- Pre-printed newspaper inserts
- Zone and market-level targeting
- Co-op and solo insert options
Package Insert Programs
Package inserts put your offer inside orders shipped by other brands, reaching people who just bought something and are opening the box. It's one of the best ways to reach proven online shoppers with a physical piece.
- Package insert programs (PIPs)
- Ride-alongs and statement inserts
- Partner selection by audience fit
- Offer and code tracking by program
New Mover Marketing
People who just moved are choosing new service providers, stores and brands all at once. New mover programs reach those households in the first weeks after the move, when habits are still forming.
- New homeowner and renter programs
- Targeting by move date and geography
- Welcome-style offers
- Pairing with digital to follow up
Magazine & Newspaper Advertising
Print placements in magazines and newspapers can be bought guaranteed or as remnant space at a discount. We help you decide which makes sense for each goal and negotiate the rate.
- National and local newspapers
- Consumer and trade magazines
- Remnant and guaranteed buys
- Rate negotiation
Broadcast, Out-of-Home & More
When the plan calls for it, we extend into broadcast, out-of-home and other offline formats, planned and measured with the same data-driven approach as the rest of your media.
- Broadcast and streaming TV coordination
- Billboards and out-of-home
- Direct mail
- Integrated offline and digital plans
Print you can actually read.
Offline media earns its place when you can see what it's doing. We set up tracking before anything drops and report on revenue contribution by market, not just impressions delivered.
On one national home services program, rebuilding the model around revenue at the ZIP level helped drive more than $139M in net sales. Read the case studies →
Already buying print? Let's compare rates.
Our buying volume gets us strong rates across print programs. Send us what you're paying today and we'll show you, program by program, where we can do better, along with distribution and targeting recommendations.
Common questions.
What print and offline media does LOR Media buy?
We plan and buy shared mail, newspaper inserts and FSIs, package insert programs, new mover programs, and magazine and newspaper placements, plus broadcast, out-of-home and direct mail when the plan calls for it.
How do you measure print advertising?
We use unique offer codes, URLs and phone numbers, match back results to the ZIP codes we mailed, and run matched-market tests. Our reporting platform models offline performance down to the sub-ZIP level.
How long should a print test run?
We recommend running a print program for at least three months. That gives enough time for responses to come in and for us to read results by market before deciding where to scale.
Can you compare our current print rates?
Yes. Send us your current rates or recent invoices and we'll show you, program by program, what we can secure.