A programmatic advertising agency that watches quality.
Display, native and audio across the open web, using your data and the right partners, with close attention to where ads actually run.
Reach the right people, in the right places.
Programmatic can reach almost anyone, which is why quality matters. We combine first-party data, data partners and contextual targeting, and keep a close eye on placements so budget doesn't drift into low-quality apps and sites.
Audience strategy
Your customer data, intent data and partner segments working together.
- First-party and lookalike audiences
- B2B intent segments
- Site retargeting
Display & native
Display and native placements on quality sites.
- Contextual targeting
- Native and newsletter ads
- Geo targeting
Streaming audio
Streaming radio and podcasts in screen-free moments.
- Podcast and streaming buys
- Contextual audio targeting
- Cross-channel lift
Quality controls
Making sure ads run where they should.
- Placement and app reviews
- Brand safety and fraud controls
- Engagement checks in analytics
We look at the whole picture.
Every program includes the work around the media: tracking that the platforms can learn from, a review of what happens after the click, and reporting that ties spend back to results.
Common questions.
What is programmatic advertising?
Programmatic advertising uses automated buying platforms to place display, video, native and audio ads across many websites and apps, targeted by audience, context and geography.
How do you avoid low-quality placements?
We review placements and apps regularly, use brand safety and fraud tools, and check engagement in analytics to catch inventory that isn't delivering real visitors.
Can programmatic target B2B audiences?
Yes. We use B2B intent and firmographic data partners to reach companies and roles in your market.
Do you buy streaming audio and podcasts?
Yes. We plan streaming audio and podcasts alongside display and video to reinforce your other channels.