A healthcare marketing agency that knows the rules.
Paid media for health plans, providers and health brands, built around enrollment periods, platform health policies and the results that matter: leads, enrollments and patients.
Healthcare media, planned for results.
Our team has run healthcare media for years, including multi-year programs for health insurers across several lines of business. We know how enrollment periods change demand, what the platforms will and won't approve, and how to measure results when data is sensitive.
Health plans & insurance
Medicare, Medicaid, commercial and small-group plans, planned around enrollment periods and the rules that come with them.
- Medicare Annual Enrollment planning
- Lead generation and enrollment campaigns
- Broker and employer audiences
Providers & health systems
Service-line and location campaigns that bring in patients for the services you want to grow.
- Service-line and location targeting
- Appointment and call tracking
- Local search and maps
Health services & screening
Campaigns for testing, screening and health services that work within Google's and Meta's health policies.
- Healthcare ad certification support
- Policy-safe targeting and copy
- Conversion tracking without sensitive data
Pharma & health products
Consumer and professional campaigns for health brands and products, including direct-to-consumer and subscription models.
- DTC and subscription acquisition
- Professional and caregiver audiences
- Print, shared mail and package inserts
Health advertising has rules. We plan around them.
Google and Meta limit how health advertisers can target people, what ads can say and what data can be used. Many health accounts lose ground to disapproved ads, restricted campaigns or tracking that sends data it shouldn't.
We build plans that only rely on what the platforms allow, write copy that gets approved, and set up tracking that measures results without passing sensitive information.
We look at the whole picture.
Every program includes the work around the media: tracking that the platforms can learn from, a review of what happens after the click, and reporting that ties spend back to results.
Common questions.
What kinds of healthcare companies does LOR Media work with?
We work with health plans and insurers, including Medicare and Medicaid plans, providers and health systems, health services and screening companies, and health product brands.
Can healthcare companies use remarketing on Google and Meta?
It depends on the business. Google and Meta restrict remarketing and audience targeting based on health conditions. We review what your account is allowed to do and build the plan around it, using approved targeting and strong first-party data where it's permitted.
How do you handle Medicare Annual Enrollment?
We plan budgets, creative and tracking ahead of the enrollment window, shift spend toward the weeks that convert best, and make sure lead tracking is ready before the period opens.
Is LOR Media a women-owned healthcare marketing agency?
Yes. LOR Media is M/WBE certified as a women-owned business enterprise, which can help health plans and systems meet supplier diversity goals.