A CTV advertising agency that measures what TV does.
Connected TV, YouTube and streaming video planned with digital targeting and measured on site visits, searches and sales.
TV reach, digital accountability.
CTV puts your brand on the biggest screen in the house while letting you target by audience and geography. We plan CTV alongside search and social and measure what it adds to both.
Connected TV & OTT
Premium streaming inventory targeted by audience, geography and household.
- Audience and geo targeting
- Frequency management
- Premium publisher deals
YouTube & online video
YouTube, Demand Gen and pre-roll for reach and consideration.
- YouTube and Demand Gen
- Pre-roll and online video
- Video remarketing
Measurement
Proof of what CTV adds, beyond completion rates.
- Site visit and search lift
- Matched-market tests
- Brand lift studies
Creative guidance
Specs and best practices for TV-style and short-form video.
- CTV and YouTube specs
- Messaging for the first five seconds
- Version testing
We look at the whole picture.
Every program includes the work around the media: tracking that the platforms can learn from, a review of what happens after the click, and reporting that ties spend back to results.
Common questions.
What is CTV advertising?
CTV (connected TV) advertising runs video ads on streaming services watched on TV screens, with digital-style targeting by audience and geography.
How do you measure CTV?
We measure CTV by its effect on site visits, branded searches and sales, using matched-market tests and lift studies where budgets allow.
How much budget does CTV need?
It depends on your markets and goals. We'll recommend a test budget large enough to read results in the markets you choose.
Do you plan YouTube alongside CTV?
Yes. YouTube, Demand Gen and CTV are planned together so frequency and messaging work across screens.