Education marketing that fills programs.
Paid media for colleges, career programs and education companies, planned around the enrollment calendar and measured on inquiries, applications and enrollments.
Campaigns for schools and learning brands.
We work with schools and education companies of different sizes, from university programs to curriculum publishers. The common thread is timing: reaching students, parents and educators when they're making a decision, and knowing which programs and audiences actually convert.
Colleges & universities
Enrollment campaigns for undergraduate, graduate, certificate and continuing education programs.
- Program-level campaigns
- Open house and event registration
- Inquiry and application tracking
Community & career programs
Campaigns for workforce, certificate and career-training programs with tight budgets and fixed start dates.
- Local and commuter-radius targeting
- Start-date driven flighting
- Cost-per-inquiry reporting
Curriculum & learning companies
Campaigns that reach teachers, administrators and parents for curriculum, early learning and education products.
- Educator and administrator audiences
- Free trial and sample programs
- Back-to-school seasonality
Spend when students are deciding.
Education demand comes in waves: application deadlines, open houses, semester starts, back-to-school. We plan budgets around those moments instead of spreading them evenly across the year.
And because an inquiry isn't an enrollment, we track as far down the funnel as your systems allow, so budget goes toward the programs and audiences that actually enroll.
We look at the whole picture.
Every program includes the work around the media: tracking that the platforms can learn from, a review of what happens after the click, and reporting that ties spend back to results.
Common questions.
What kinds of education clients does LOR Media work with?
Colleges and universities, community and career-training programs, and curriculum, early learning and education product companies.
Which channels work best for student enrollment?
Paid search captures people already looking for a program, while paid social, YouTube and CTV build awareness and drive open house and event registrations. The right mix depends on the program, the audience and the enrollment calendar.
Can you take over our Google Ads from another agency?
Yes. We start with a review of the current account and plan the transition so campaigns keep running while we make changes.
How do you measure enrollment marketing?
We track inquiries and event registrations in the ad platforms and analytics, and where your systems allow, connect them to applications and enrollments so budget follows the programs that fill.