A paid search agency that starts with an audit.
Google Ads and Microsoft Ads management built on clean conversion data, tight account structure and bidding tied to what a customer is actually worth.
Search, run by people who've done it at scale.
Our team has managed search for some of the largest advertisers in the country, including programs spending hundreds of millions of dollars a year. Every engagement starts with a full account review, so the first changes we make are the ones that matter most.
Account audits & rebuilds
A full review of structure, search terms, bidding and tracking before we change anything.
- Structure and campaign overlap
- Wasted spend and search terms
- Conversion tracking accuracy
Search & Shopping
Brand, non-brand and competitor campaigns, plus Shopping and product feeds.
- Keyword and match type strategy
- Product feed optimization
- Ad copy and extension testing
Performance Max
Performance Max set up with the guardrails it needs so it adds new customers, not just brand traffic.
- Brand exclusions
- Asset and audience signals
- New-customer goals
Bidding & budgets
Bid strategies and budgets set to your real goal: revenue, leads or new customers.
- Value-based bidding
- Brand vs. non-brand budgets
- Offline conversion imports
We look at the whole picture.
Every program includes the work around the media: tracking that the platforms can learn from, a review of what happens after the click, and reporting that ties spend back to results.
Common questions.
What does a paid search agency do?
A paid search agency plans, builds and manages your Google Ads and Microsoft Ads accounts: keywords, ads, bidding, budgets and tracking, with ongoing optimization and reporting.
Do you work with Performance Max?
Yes. We use Performance Max where it adds value and set it up with brand exclusions, strong signals and clear goals so it doesn't take credit for sales you'd get anyway.
Can you audit our current Google Ads account?
Yes. Every engagement starts with an audit, and many brands ask for one as a second opinion. See how we can help for details.
Do you manage Microsoft Ads (Bing)?
Yes. We manage Microsoft Ads alongside Google Ads, often at a lower cost per click for the same searches.