Our audits go well past a settings check. We review months of campaign, search term, audience, placement and analytics data, compare what the ad platforms report against what actually happened, and trace each finding back to what it's costing. In recent audits that meant finding conversions counted twice, budget reaching people who were already customers, campaigns competing with each other for the same searches, and spend going to audiences and placements that never converted.
Most accounts we review look healthy on the surface. The problems that matter usually sit a level or two down: in how conversions are counted, who the budget is really reaching, and what happens after the click.
Below are five recent audits with client names and details removed. Pick one, then tap any finding to see more.
Five recent audits, what we found.
Choose an audit.
Reported cost per sale was half the real cost of a new customer.
What we reviewed: 8 months of Search, Shopping, Performance Max and Demand Gen data, 30+ conversion actions, a 200+ item product feed, search terms and GA4.
Why it mattered: The brand was making budget decisions on numbers that overstated performance. Fixing measurement first meant every other change could be judged on what it actually cost to grow.
The best-performing campaigns had the most room to grow.
What we reviewed: paid search and Performance Max, GA4, device and creative performance, ad extensions and the health-category ad policies that apply.
Why it mattered: Most of the budget sat in the tactics with the lowest conversion rates. Moving it toward what was already working was the fastest path to more results at the same spend.
The platforms delivered what they were asked for, not what the business needed.
What we reviewed: a year of paid search, Demand Gen, display and paid social, plus site traffic quality in GA4.
Why it mattered: Pointing every campaign at the real goal, and cleaning up where the ads ran, was the first step to purchases.
Budget was reaching people who'd already bought.
What we reviewed: placements, audiences, campaign goals, geo-targeting, creative and brand safety across the sales campaigns.
Why it mattered: Tightening who sees the ads freed up budget to find new customers in the markets that matter.
Automation was running without its strongest signals.
What we reviewed: account and campaign structure, audiences, age and placement performance, first-party data and creative testing.
Why it mattered: Adding the right signals, one controlled test at a time, makes it clear what's actually driving results.
The same problems show up again and again.
Which issues turned up in each of the five audits.
| What we found | DTC subscription brand | Healthcare organization | Education company | Regional specialty retailer | Direct-response brand |
|---|---|---|---|---|---|
| Spend on searches, audiences or placements that weren't converting | |||||
| Budget reaching existing customers or the wrong people | |||||
| Measurement or campaign goals that didn't match the business | |||||
| Customer data or audiences built but not used | |||||
| Campaigns competing with each other for the same searches |
What you get from an LOR audit.
A short, plain-language document you can act on. No 80-page deck.
Clear findings
Each one is a plain statement, the data behind it and what we'd do about it.
By campaign
Campaign-level findings, with account-wide takeaways called out separately.
Prioritized
So you know what to fix first and what it should be worth.
Open questions
Anything outside media, like pricing or legal, is flagged for your team.
Common questions.
What does an LOR Media audit cover?
Depending on what you're running, we review paid search, Performance Max, Shopping, Demand Gen and paid social accounts, along with conversion tracking, analytics, product feeds, creative and on-site behavior. You can have us look at one channel or the whole program.
How much data do you review?
As much as the account has to tell us. We typically look at several months to a full year, broken down by campaign, search term, audience, placement and device, and compare it against your analytics and actual sales or leads.
Will you share our results with other companies?
No. We never name clients or share anything that could identify them. The examples on this page have all identifying details removed.
Do we have to switch agencies to get an audit?
No. Many brands use an LOR audit as a second opinion. You get our findings either way and decide what to do with them.
What do you need from us to start?
Usually read-only access to your ad accounts and analytics. That's enough for us to get started.